Who We Are
We know charcoal and love BBQ.
Firebrand® was born in 1995 out of a lifelong passion for charcoal and BBQ!
Firebrand Australia is proudly 100% Australian family owned and operated and is the leading charcoal wholesaler, supplier and retailer in the country. Specializing in the manufacturing of our own signature Briquette Charcoal and Premium Natural Hardwood Charcoal, we have built our reputation on consistent and quality product.
With the pioneering of Firebrand® Briquette Charcoal in Australia in 2006 under Firebrand Australia (formerly TSM Pacific International), our products have set a new benchmark in the hospitality industry. Firebrand® has become the most highly regarded and preferred choice of brand used in establishments across Australia.
Our Commitment to You
We are now bringing this experience to your door along with a new range of BBQ grills and accessories to complement our charcoal lines. Along with expert advice, recipes, tips and tricks, you too can now experience that authentic charcoal flavour in the comfort of your own home.
When shopping with us, rest assured that you are dealing with BBQ lovers that know what they are talking about. Shop with confidence and feel free to get in contact.